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商品編號： 9-703-497 出版日期： 2003/04/01 作者姓名： Ghemawat, Pankaj;Nueno Iniesta, Jose Luis 商品類別： Other 商品規格： 35p 再版日期： 2006/12/21 地域： 產業： 個案年度： 2002 - 2002
商品敘述：
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what''s selling and what''s not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA''s success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.
涵蓋領域：
Business growth;Customer analysis;Demand planning;Global strategy;Market analysis;Production
相關資料：
Case Teaching Note, (5-703-496), 21p, by Pankaj Ghemawat;Video Short, (7856), 0p, by Pankaj Ghemawat;Spreadsheet Supplement, (XLS315), 0p, by Pankaj Ghemawat, Jose Luis Nueno Iniesta
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